Looks like Jay Sean is targeting a new age of people, pre-teens! Alright, so he might not be targeting them, but Macy’s is using his hit track, Do You Remember, in their latest advertisement! Check out the advertisement below. So do you think it was a good idea to have young kids do their own version to the hit track and for Macy’s to use it in their ad? Drop us a line and let us know!

But remember…you heard it here on Music Masala first!

The British cutie aka Jay Sean, has been traveling quite a bit lately! He recently did a new photo shoot with his amazing photographers [Anoop & Naroop], followed by a recent also paid a trip down South with his buddy Sean Paul!

The due were spotted in Australia where they had an amazing show, alongside the beautiful Eve! And of course, his team was there to get the entire thing on video!

Jay Sean has been making a lot of headlines since the release of his US album through Cash Money Records. All the TV shows want him to come and perform and every time I turn on the radio, I always hear Down or Do You Remember. And for those who love to follow the singing sensation on Twitter, his latest update was “RT feels good. Now get out of my VIP lounge lol @djbikramkeith Ahh back on the tour bus with @jaysean and @NidPoppa..home sweet home” — my guesses are he’s either headed to Miami, London or New York City!

Well Jay, wherever home is to you, hope you stay there for some time, relax, and just chill! You’ve been working hard and deserve it!!

In the meantime, here’s a a pretty cool video of Jay Sean, Eve and some other familiar faces that you’ll enjoy!

Xplicit Desi Vibes has grown to become one of the most known underground production groups in the US. Founders Vimal Patel (DJ Desiplaya) and Prerak Patel (DJ P) have worked very hard to bring XDV to the status it’s at now.

Their music can be heard around the world by thousands of fans, mixing the latest of Urban tracks along with the hottest South Asian tracks. These young DJs are, without a doubt, tomorrows music elite. They have created an impressive remix of tracks and now are moving forward to promoting and producing music along side with some of the biggest up and coming South Asian artists. From linking up with IshQ Bector to Baba Kahn, Xplicit Desi Vibes has done all that AND more!

2010 marks The Final Chapter for Xplicit Desi Vibes.

DJ Desiplaya stated, “XDV went from a hobby to a passion to an international name through the hard work of our team and the support from all our fans. Without them, we wouldn’t have reached the level of success that we’re at now. Our mixtapes have over 50K downloads and people are always waiting for the next release. It’s been a great ride. It’s sad to see XDV releasing The Final Chapter, but who knows, maybe a few years from now, we’ll make a big return with a huge bang!”

So the question at hand is: What will happen once The Final Chapter releases? Who knows, but in the meantime, you can check out the first single to release from their last mixtape. The track is called Desi Love [DJ Desiplaya featuring Snoop Dogg & Deevani].

The mixtape is set to release this summer, so be ready to have some new jams to bump in the car while you’re headed to the beach or taking that long road trip across…

For Immediate Release:
“Ride It” Performed on Boogie Woogie

Mumbai, India - Boogie Woogie is one of the most popular television shows to air not only in India, but across the world. Debuting in 1998, Naved Jaffrey and Ravi Behl are the hosts of this amazing dance program, and it was also co-created the show with Javed Jaffrey (also one of the judges). It’s India’s longest running dance show, entering its 11th year on air this year.

What makes this show ever-so different than the rest is that it strives to showcase the rising talent in India. On May 2^nd, 2009, Neil Bhatt, former contestant of Boogie Woogie and now actor, graced the contestants with his presence and offered words of advice to those competing. Before he left the show, he stepped on the stage and performed a marvelously choreographed Hip-Hop number to none other than Jay Sean’s internationally acclaimed single, Ride It,  (showcasing the sensual vocals of Jay in both English & Hindi).

The dance was amazingly choreographed dance and you can view the performance here!

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Based in Portland, Oregon, Vimal Patel aka DJ Desiplaya is the Co-Founder and prime producer of Xplicit Desi Vibes - a group which can easily be called the #1 South Asian remix and production crew in the U.S. DJ Desiplaya asserts that all members of XDV have, “a passion for music and love what they do.”

Desiplaya began DJing at the age of 16, and since then, he’s always felt at one with the art of music. When he entered into this industry, it was his goal to release a mixtape which would one, set him apart from other producers in the scene, and two, catch the attention of not only South Asian listeners, but music lovers across the globe with his fusion of different genres.

With the recent release of his highly anticipated mixtape, “The International Idol,” he’s set a new standard in underground urban Desi music. The 21-track mixtape not only features some of Desiplaya’s biggest and best re-productions, but it also features an exclusive listen to his original production as well. From Hip-Hop to Bhangra to Bollywood and Rock, this mixtape is filled with something for everyone.

Dhol Beat International, a very prominent desi music organization is a name that is familiar to and uncountable number of fans and supporters all over the world. Their co-founders, DJ Impact and Dholi Deep have, since the beginning of the organization won numerous awards all over the world for Djing and playing the dhol and have rocked the show at over 500 weddings internationally, including countries such as Dubai, Singapore, Cancun, and India. The next vision for both DJ Impact and Dholi Deep was to bring a well known and respected artist to perform live for the city of Houston. Eventually they came to agree that none other than Juggy D was the right person to rock the crowd. Juggy D, is well known for singing along side artists such as Jay Sean and Rishi Rish in hits like Nahin Jeena, Billo, Sohniye, and many more; he has also been featured in Bollywood films such as Hum Tum and Bride and Prejudice. Once the negotiations, contract signing, and planning were over, Juggy D was on his way to Houston for the first time to perform live at Bar Rio on January 18, 2009.

Bravura Artist Magazine is the first to bring you exclusive news from Jay Sean’s camp! ‘Tonight‘ is the first single off the repackaged album ‘My Own Way‘

Jay Sean has recently returned from the US where he has been recording material at the world famous Hit Factory. Having recently signed a deal with US based label, Cash Money Records. In a brief interview Jay said, “Its been crazy!! I’ve been working hard on new material in Miami for the US version of my album (My Own Way) as well as the Deluxe Edition of my UK album that’s due out early next year. I literally haven’t stopped! Go check the new video, and I hope you guys love it. I only just saw the finished edit myself recently and its sick!!”

Xplicit Desi Vibes has been known to make some of the hottest and sickest remixes…that’s why they are America’s #1 South Asian remix and prodiction crew! XDV is an association that has been established by Vimal Patel (DJ Desiplaya) and Prerak Patel (DjP), whose goal is to promote and bring forth the best South Asian music that today’s generation has to offer. Since the creation of Xplicit Desi Vibes, the duo added two more DJs to their production crew: Andrew Ramsaran of Delaware (DJ Mashup) and Rahul Kedia of New Orleans (DJ India). And recently Xplicit Desi Vibes also added Abhishek Kinger of India (DJ @bhi) to their roster, making them a true international crew!

Along with releasing one hit mixtape after the other, XDV is now working to turn their hit remixes into hit video-mixes! Check out some of the latest remix videos which have been made to XDV tracks! And before we jump the gun, be sure to check out an exclusive video by UK-based artists Menis & Drilla Kid called “OK” which was produced by XDV’s very own, DJ Desiplaya (video below).

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When we think of the word “sexy” obviously the first thing that comes to mind are good, good, good, and more good looks!

Turns out the Desi scene is filled with a lot of sexy men, both inside and out!

With endless hours of dedication to finding the sexiest men out there…
Today we present to you the SEXIEST MEN OF 2008!!

We thought long and hard of who deserves the title in 11 different categories and finally came out with the best of the best.

These men are both sexy with their talents and sexy with their brains…
…and now how to keep a woman’s attention!

So take a look and ladies…hold your breath!

But who am I kidding…I know almost all these boys so I think I should consider myself the lucky one

She’s got an amazing voice, gorgeous looks and the dedication to work harder than anyone else in the music scene. Simply put, she’s a perfectionist! She fruitfully allows her career to continuously reach new heights and takes great pride in knowing her fans will always be a source of support for her. Her bio states that she, “…is a unique beauty with supreme undeniable talents. She moves between the worlds of music, acting, modeling and dance with the absolute greatest of ease….While she can easily opt to get by with her stunning God-given looks alone, she prefers sticking to a tremendous work ethic to accomplish goals and allow her talents to fully shine.”

There’s no need to search because it’s quite simple to see that I’m taking about none other than then the girl with one of the most sensual voices on the mic – Thara.

I can sit here all day and talk about this amazing singer, but I know you’d rather hear it from the Diva herself! I recently had the chance to interview Thara for a Bravura Artist exclusive, and it went a something like this…