Anupama Dayal launched her label ‘ANUPAMAA’ in 2004 and has attained immense success in the fashion scene.  Fashion enthusiasts such as Style.com, ELLE America, and JC Penny have coined her as a standout designer. ELLE India also tagged her as one of the ten women to watch out for in 2007. VOGUE UK even declared her fall winter collection as “easily the prettiest,” during Lakme Fashion Week and titled her as “London’s New Best Friend.” Talk about being appreciated at an international level!

Designer Name: Anupama Dayal

Latest Collection Name: Clover

Website:  www.anupamaa.com

Contact: 01141661575, 01142705875

Her work is unique, as her design philosophy is to achieve an international appearance possessed by an Indian soul. She creates a harmonious blend of nature, history and modernism in a joyous outburst. The foundation of her work remains the revival of ancient hand printing and needle work techniques. The current styles include tunics, day and cocktail dresses, maxi dresses, cropped jackets, trench coats and more. ‘Anupamaa’ is available at Mélange, Aza, Ogaan, Ffolio, Evoluzione, Also and Be, as well as several luxury stores in Europe, Asia, South America and the Middle East. Some of these include Daslu, The Cross, Bonn Genie and Bugatti.

I’m sure the first thing everyone wants to know is how and why did you get into fashion design?

I am in design because it is something that comes to me naturally. I love my work with a passion.

Where did you go to fashion school?

Actually I have a business degree!

While you were learning the ins and outs of fashion, did you ever train or apprentice with another designer? If so, how was that?

No, but I learnt a lot from my mother who is a textile aficionado.

What designers inspired you while growing up?

In India, Ritu Kumar.

Describe your attitude about the “art…